McDonalds May Soon Know Whether “You Want Fries with That” Before You Even Get There: Data Privacy Trends

In this day and age of using customer data and artificial intelligence (AI) to predict customer needs, is anybody really surprised by this headline?  Whether you are or not, the fast-food chain is turning to AI and machine learning in the hopes of predicting what customers want before they decide.

In The New York Times article (Would You Like Fries With That? McDonald’s Already Knows the Answer, written by David Yaffe-Bellany; hat tip to Peter Vogel of Foley & Lardner with the

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