Shannon Bales, EDRM Global Advisory Council leader and legal technologist at Munger Tolles & Olson LLP, writes for the Harvard Law Record to persuade attorneys to learn enough technology to stay relevant in the market.
The article contains sample client surveys, Corporate Legal Operations Consortium (CLOC) Foundational Competencies, EDRM 
elements, survey information about jurors’ attitudes toward attorneys’ courtroom technology competence, the American Bar American Bar Association (ABA) Model Rules of Professional Conduct.
Consequences of firms unable to compete for business due to inefficiencies, higher costs or mistakes may cost client relationships according to Bales.
It is not unusual to have firms run a gauntlet of legal pricing and process specialists on everything from billable rates to electronic file processing expertise or even tests regarding their lawyers eDiscovery and technical prowess (Bay, 2012). Current lawyers are marketing their services based on what worked many years ago – not the needs of today. A law firms metrics on how efficient they are might be the push necessary to get lawyers to take their technological obligations seriously because if they can’t compete – they can’t win. Well, it will either be metrics or complete and utterly soul crushing defeat due to a tech issue that causes the change all firms must embrace in order to compete and win.
